Soma Candy
What:
Inspired by Aldous Huxley’s dystopian novel "Brave New World," this candy box packaging project draws on the novel’s central theme of societal control through the use of "Soma," a soothing, happiness-inducing drug. The packaging aims to evoke the novel's atmosphere while offering a unique and thought-provoking product experience.
In "Brave New World," Soma represents a tool for maintaining societal order by providing an escape from reality, ensuring peace and compliance among the population. This concept is creatively translated into a candy box that suggests an involuntary, temporary escape from daily stresses, providing a moment of joy and relaxation.
